People love to argue about print vs digital. “Print is dead.” “Digital doesn’t stick.” The truth is simple: when you use them together, they work better. Why print still matters in a digital-first world Digital ads are everywhere: feeds, inboxes, search results, YouTube, and more. That volume is both a strength and a weakness. Print … Read more
If you’ve ever tried to order clear stickers or labels and the printer asked, “Do you want white ink?” or “Is this a spot color job?” it can feel like a pop quiz. Most of us just want the art to look good. But these options exist for a reason, and once you understand them, … Read more
Earlier this week, Anthony Constantino, co-founder of Sticker Mule, sent an email and text message titled “Trump 2024” to the company’s marketing contact list. The communication, which included an endorsement of former President Donald Trump, sparked significant controversy among both employees and customers. This incident offers an intriguing case study on the consequences of corporate … Read more