Are Minted and Shutterfly the same company? The ownership answer
No. They’re separate companies with separate leadership and brand portfolios.
A quick way to sanity check this is to look for a parent company statement or a brand list that includes the other name. Shutterfly publishes its own brand lineup, and Minted presents itself as its own company with its own story, team, and identity. Those two things don’t line up with a “same company” situation.
So if you came here wondering are Minted and Shutterfly the same company, you can stop overthinking it. They’re not.
Who owns Shutterfly?
Shutterfly has changed hands over the years, but the big modern headline is that it was acquired in a private equity deal (Apollo). Since then, Shutterfly has operated as a larger group with multiple brands and business lines.
In plain terms: Shutterfly is more of an umbrella. When people say “Shutterfly,” they might mean the main Shutterfly site, or they might be bumping into one of Shutterfly’s other brands (like its invitation and photo product lines).
That’s where confusion starts, because Shutterfly has been involved with stationery for a long time, including well-known names in invitations and cards.
Who owns Minted?
Minted is its own thing. It’s known for crowdsourced and curated designs from independent artists, then turning those designs into products like holiday cards, wedding invitations, art prints, and more.
Minted was founded in 2007 and is commonly described as a privately held company. The key point for your question is simple: Minted is not presented as a Shutterfly brand or subsidiary in the places you’d expect that to show up.
Why people mix them up
i think there are three main reasons:
- They sell similar stuff. Both offer cards, invitations, and printed products. If you’re shopping fast, the sites can blur together.
- Shutterfly has acquired and operated stationery brands. Names like Tiny Prints get remembered, and then people start connecting dots that aren’t actually connected.
- The “big company buys everyone” assumption. A lot of printing and photo product companies have merged over time, so it’s not a crazy guess. It’s just not the case here.
What this means if you’re ordering cards or invites
If your real goal is deciding where to buy, the ownership question matters less than these practical differences:
- Design style: Minted leans hard into artist-driven layouts and a “boutique stationery” vibe. Shutterfly tends to be broader and more template-heavy, with lots of seasonal and photo-forward options.
- Customization feel: Minted can feel more curated. Shutterfly can feel more “pick a template, swap text, go.”
- Promos and pricing: Shutterfly is famous for constant deals. Minted runs promos too, but the shopping experience often feels different.
- Support and reorders: If you reorder often, pay attention to how each site stores projects, addresses, and past orders. That matters more than most people expect.
And just to say it one last time plainly: are Minted and Shutterfly the same company? No. Treat them like two separate shops, because they are.
Conclusion
Minted and Shutterfly aren’t the same company, and one doesn’t “own” the other. Shutterfly is a larger umbrella with multiple brands and a private-equity ownership story. Minted is a separate, privately held company built around independent artists and design competitions.
If you’re deciding between them, compare the designs you actually like, the paper or finish options you need, shipping timelines, and how confident you feel about reordering later.